Fashion by Fiona
‘26
Fiona
Wells
UGC Portfolio
Hi!
I’m Fiona, a UGC creator and fashion lover. I love mixing and matching different outfits and accessories to create fresh and fabulous looks for myself and others. I also enjoy sharing my honest opinions and experiences with the products I use, whether they are new arrivals or classic staples.
I have been creating UGC for various fashion brands for over a year, and I have built a strong and growing audience on Instagram and TikTok. I have worked with brands such as H&M, Zara, Forever 21, and ASOS, and I have received positive feedback and results from both the brands and my followers.
In this portfolio, you will find some examples of the UGC I have created for different brands and campaigns. You will see the style, quality, and diversity of my content, as well as the metrics and testimonials that demonstrate its effectiveness. You will also learn more about me, my process, and my rates.
Photos
Works
A photo of me wearing a black dress from Zara and tagging them in the caption
A photo of me wearing a black dress from Zara and tagging them in the caption
A photo of me wearing a black dress from Zara and tagging them in the caption
Photos
Works
Videos
Works
A video of me doing a try-on haul of Forever 21 items and giving my ratings and reviews
A video of me doing a try-on haul of Forever 21 items and giving my ratings and reviews
A video of me doing a try-on haul of Forever 21 items and giving my ratings and reviews
Metrics
40,000
My UGC for Zara generated over
Views
8,000
Likes
400
Comments
on Instagram and TikTok combined.
Results
My UGC for Zara increased their sales of the dress I featured by 20% in the first week of the campaign.
My UGC for Forever 21 received over 80,000 views, 16,000 likes, and 800 comments on Instagram and TikTok combined, and was featured on their official accounts.
My UGC for ASOS boosted their website traffic by 10% and their conversion rate by 8% in the first month of the campaign.
Client Love
Fiona is a talented and professional UGC creator who always delivers stylish and trendy content for our brand. She has a great sense of fashion and a genuine voice that resonates with our audience. We love working with her and we highly recommend her to anyone looking for a UGC creator in the fashion niche.
- H&M
Fiona is a creative and reliable UGC creator who knows how to showcase our products in the best light. She has a chic and versatile style that suits our brand and our customers. She always meets our deadlines and exceeds our expectations. She is a pleasure to work with and we look forward to collaborating with her again.
Zara
Fiona is a brilliant and enthusiastic UGC creator who creates fabulous and honest content for our brand. She has a loyal and engaged following that trusts her opinions and recommendations. She always brings excitement and fun to our campaigns and drives great results for our brand. She is a star we can’t wait to work with her again.
Forever 21
About me
I have always loved fashion and style since I was a little girl. I used to play dress-up and make-up with my sister and friends. I also loved watching YouTube videos and reading blogs about fashion and style trends. I learned a lot from them and I decided to start my own channel and blog when I was 19.
When I am not creating UGC, I enjoy spending time with my family and friends, shopping, reading, and watching movies. I also love trying new cuisines & restaurants, and exploring new places and cultures.
I have a degree in fashion design and merchandising from the Fashion Institute of Technology. I have also taken several courses and workshops on fashion photography, video editing, and social media marketing. I am always eager to learn new skills and improve my craft.
My goal is to inspire and empower people with my UGC and to help them discover and express their own fashion and style. I also want to support and collaborate with brands that share my vision and values, and that create products that make people feel good and look good.
My Process
I research the brand, their products, their target audience, and their goals for the campaign.
I brainstorm ideas for the UGC, such as the format, the theme, the message, the tone, the style, etc.
I pitch the ideas to the brand and get their feedback and approval.
I research the brand, their products, their target audience, and their goals for the campaign.
I brainstorm ideas for the UGC, such as the format, the theme, the message, the tone, the style, etc.
I pitch the ideas to the brand and get their feedback and approval.
I research the brand, their products, their target audience, and their goals for the campaign.
I brainstorm ideas for the UGC, such as the format, the theme, the message, the tone, the style, etc.
I pitch the ideas to the brand and get their feedback and approval.
My Rates
My rates vary depending on the type, length, and complexity of the UGC, as well as the scope and duration of the campaign. Here are some approximate rates for the most common types of UGC I create:
Photo:
$200-$400
Per Photo
Video:
$400-$700
Per Minute
Blog Post:
$100-$150
Per 500 Words
Testimonial:
$100-$150
Per Testimonial
These rates include the cost of the products, the equipment, the editing software, and the promotion. They do not include the cost of travel, accommodation, or any other
expenses that may be required for the UGC. These costs will be discussed and agreed upon with the brand before the start of the project.
Let’s work Together!
If you are interested in working with me and creating stylish and trendy UGC for your fashion brand, don’t hesitate to contact me. You can email me at youremail@email.com, or DM me on Instagram @yoursocialmediahandle.
I would love to hear from you and discuss your project and your needs.
Let’s create some UGC magic together!